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Once upon a time, there was a company called Aliph, which made a fine Bluetooth headset called the Jawbone. It started making Bluetooth speakers and fitness trackers, and became at least as well known for them as for its original product category. And though it changed its corporate name to Jawbone along the way, it hasn’t released a new headset since 2011.
Until today, that is. The company is announcing a new model called the Jawbone Era. It gets the name of an existing version, but after the current supply of units runs out, it’ll replace both the previous Era and another model called the Jawbone Icon, leaving it as the company’s sole headset.
The most immediately striking thing about the new Era is that it’s tiny — 42 percent smaller than the earlier Era, and also dinkier than the squatter, squarer Icon. Like other Jawbone…
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